Is There a Relationship Between Consumption and Identity

In traditional societies, peoples identity was rooted in a set of social roles and values, which provided orientation and religious sanctions to define ones place in the world. In modernity, identity is often characterised in terms of mutual recognition, as if ones identity depended on recognition from others combined with self- validation of this recognition. Identity still comes from a pre set of roles and norms. For example, a mother or a catholic, identities are still limited and fixed, though I believe the boundaries of possible new identities are continually expanding. Current research suggests some theorists believe identity as something†¦show more content†¦For example, a suit and tie may be suitable for a business meeting, but not for wearing in a swimming pool. Significantly, people mis-read and differ in their interpretations. Consequently, appearances are increasingly seen to constitute personality and perhaps, religion, equating how one looks with how one is. This is a process open to positive and negative consequences alike, from parody and masquerade to deception and misunderstanding. In a sense, fashion is associated with uncertainty and confusion concerning social values, especially concerning what is real or authentic. Some say that the nature of fashion is a ‘depthless culture, stressing that fascination of fashion as the fascination of surfaces, of packing and of seduction, which leads to the suggestion that nothing defines us so instantly than as our clothes. Dont you think that when we meet someone new, before you have a chance to say a word, they have already jumped to a host of conclusions, based wholly on what you are wearing? We can manipulate other peoples opinion of us by what we wear. Dependent on how we consume, may actually determine whether we are able to justify the high status thatShow MoreRelatedDoes Developmental Generativity Predict Substance Use? Middle Aged Adults? 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